Factors influencing online shopping behavior: the mediating role of purchase intention
Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growth of the main players in this industry indicates there is still a large reservoir of market potential for e-commerce. The conveniency of online shopping rendering it an emerging trend among consumers,...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26581/1/PEF%2035%202016%20401%20410.pdf http://repo.uum.edu.my/26581/ http://doi.org/10.1016/S2212-5671(16)00050-2 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |