Are malaysian consumers willing to pay for hybrid cars’ attributes?

Are malaysian consumers willing to pay for hybrid cars’ attributes?

The Malaysian government has recently introduced a new National Automotive Policy in 2014. The policy aims to make Malaysia an Energy Efficient Vehicle (EEV) and component production hub for the ASEAN region. Since consumers’ preference of Hybrid Cars (HCs)/EEVs is strongly influenced by the attribu...

Full description

Saved in:
Bibliographic Details
Main Authors: Hasan Basri, Bakti, Mohd Mustafa, Muzafarshah, Bakar, Normizan
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysia 2019
Subjects:
HC Economic History and Conditions
Online Access:http://repo.uum.edu.my/26649/1/JEM%20%2053%201%202019%20121%20134.pdf
http://repo.uum.edu.my/26649/
http://doi.org/10.17576/JEM-2019-5301-10
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/26649/1/JEM%20%2053%201%202019%20121%20134.pdf
http://repo.uum.edu.my/26649/
http://doi.org/10.17576/JEM-2019-5301-10

Similar Items