Are malaysian consumers willing to pay for hybrid cars’ attributes?

• Main Authors: Hasan Basri, Bakti, Mohd Mustafa, Muzafarshah, Bakar, Normizan
• Format: Article
• Language: English
• Published: Universiti Kebangsaan Malaysia 2019
• Subjects: HC Economic History and Conditions
• Online Access: http://repo.uum.edu.my/26649/1/JEM%20%2053%201%202019%20121%20134.pdf; http://repo.uum.edu.my/26649/; http://doi.org/10.17576/JEM-2019-5301-10
• Institution: Universiti Utara Malaysia

The Malaysian government has recently introduced a new National Automotive Policy in 2014. The policy aims to make Malaysia an Energy Efficient Vehicle (EEV) and component production hub for the ASEAN region. Since consumers’ preference of Hybrid Cars (HCs)/EEVs is strongly influenced by the attribu...