Identify entrepreneurial opportunity by mining data from social media
Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analys...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science and Engineering Research Support Society
2020
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27216/1/IJAST%2029%206s%202020%201778%201782.pdf http://repo.uum.edu.my/27216/ http://sersc.org/journals/index.php/IJAST/article/view/9338 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analysis to get some entrepreneurial ideas. A system named Graduate Entrepreneur Opportunity Recognition System (GEORsys) is proposed in this study. Hashtags for custom words or sectors like agriculture, services, food and beverages (F&B), fashion, information, communication and technology (ICT) and logistics are used to crawl data from Instagram. Then, some simple visualizations are shown to conclude what keywords or hashtags are popular in Instagram. |
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