Identify entrepreneurial opportunity by mining data from social media

Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analys...

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Main Authors:	Abu Bakar, Muhamad Shahbani, Mohd Shaharanee, Izwan Nizal, Hassan, Syahida, Yasin, Azman, Ang, Jin Sheng, Suhaimi, Safiah, Khoo, Yin Yin
Format:	Article
Language:	English
Published:	Science and Engineering Research Support Society 2020
Subjects:	HB Economic Theory
Online Access:	http://repo.uum.edu.my/27216/1/IJAST%2029%206s%202020%201778%201782.pdf http://repo.uum.edu.my/27216/ http://sersc.org/journals/index.php/IJAST/article/view/9338
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.27216
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spelling	my.uum.repo.272162020-07-19T06:08:28Z http://repo.uum.edu.my/27216/ Identify entrepreneurial opportunity by mining data from social media Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin HB Economic Theory Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analysis to get some entrepreneurial ideas. A system named Graduate Entrepreneur Opportunity Recognition System (GEORsys) is proposed in this study. Hashtags for custom words or sectors like agriculture, services, food and beverages (F&B), fashion, information, communication and technology (ICT) and logistics are used to crawl data from Instagram. Then, some simple visualizations are shown to conclude what keywords or hashtags are popular in Instagram. Science and Engineering Research Support Society 2020 Article PeerReviewed application/pdf en http://repo.uum.edu.my/27216/1/IJAST%2029%206s%202020%201778%201782.pdf Abu Bakar, Muhamad Shahbani and Mohd Shaharanee, Izwan Nizal and Hassan, Syahida and Yasin, Azman and Yasin, Azman and Ang, Jin Sheng and Suhaimi, Safiah and Khoo, Yin Yin (2020) Identify entrepreneurial opportunity by mining data from social media. International Journal of Advanced Science and Technology, 29 (6s). pp. 1778-1782. ISSN 2005-4238 http://sersc.org/journals/index.php/IJAST/article/view/9338
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutional Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin Identify entrepreneurial opportunity by mining data from social media
description	Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analysis to get some entrepreneurial ideas. A system named Graduate Entrepreneur Opportunity Recognition System (GEORsys) is proposed in this study. Hashtags for custom words or sectors like agriculture, services, food and beverages (F&B), fashion, information, communication and technology (ICT) and logistics are used to crawl data from Instagram. Then, some simple visualizations are shown to conclude what keywords or hashtags are popular in Instagram.
format	Article
author	Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin
author_facet	Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin
author_sort	Abu Bakar, Muhamad Shahbani
title	Identify entrepreneurial opportunity by mining data from social media
title_short	Identify entrepreneurial opportunity by mining data from social media
title_full	Identify entrepreneurial opportunity by mining data from social media
title_fullStr	Identify entrepreneurial opportunity by mining data from social media
title_full_unstemmed	Identify entrepreneurial opportunity by mining data from social media
title_sort	identify entrepreneurial opportunity by mining data from social media
publisher	Science and Engineering Research Support Society
publishDate	2020
url	http://repo.uum.edu.my/27216/1/IJAST%2029%206s%202020%201778%201782.pdf http://repo.uum.edu.my/27216/ http://sersc.org/journals/index.php/IJAST/article/view/9338
_version_	1674068755151323136

Identify entrepreneurial opportunity by mining data from social media

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