A cognitive-affective-behavioral responses of customer experience (CAB-CE) model for service delivery improvement in the healthcare industry

A cognitive-affective-behavioral responses of customer experience (CAB-CE) model for service delivery improvement in the healthcare industry

The healthcare industry is shifting towards customer-focused similar to other service industries. The healthcare service providers and theorists have developed various measurement tools of customer experience (CE) to sustain the business. However, there are still unresolved issues related to CE meas...

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Bibliographic Details
Main Authors: Wan Mustaffa, Wan Salmuni, Abdul Rahman, Rafiduraida, Ab Wahid, Hariyaty, Ahmad, Noor Lela, Ali@Hamid, Mass Hareeza, A Jalil, Emy E
Format: Article
Language:English
Published: ExcelingTech Publishers 2020
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/27423/1/IJSCM%209%202%202020%20252%20262.pdf
http://repo.uum.edu.my/27423/
https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4593
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Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/27423/1/IJSCM%209%202%202020%20252%20262.pdf
http://repo.uum.edu.my/27423/
https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4593

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