Multi-dimensional values on customers' intention to revisit green resorts: The cultural case in Malaysia
This study investigates the concept of perceived value on the customers' intention to revisit Malaysian green resorts. It is a cultural case that happened in Malaysia. The perceived value would be assessed in a formative manner based on a multi-dimensional scale, which includes the dimensions o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Keluarga Guru Mandiri
2020
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27767/1/JIECR%201%202%202020%2041%2051.pdf http://repo.uum.edu.my/27767/ http://doi.org/10.46843/jiecr.v1i2.8 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |