Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia
Since 2010, Malaysia is among the first choice travel destination in the global Muslim travel market. To better serve the market, in 2013 Islamic Quality Standard for hotels (IQS) was introduced in Malaysia. However, many are skeptical about its feasibility. It is not clear whether hotels in Malaysi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Malaya
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27773/1/KATHA%2C%20Vol.%2015%2C%2020-45%282019%29.pdf http://repo.uum.edu.my/27773/ http://doi.org/10.22452/KATHA.vol15no1.2 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |