Marketing capabilities, resources acquisition capabilities, risk management capabilities, opportunity recognition capabilities and SMEs performance: A proposed framework

• Main Authors: Pulka, Buba Musa, Ramli, Azahari, Bakar, Muhammad Shukri
• Format: Article
• Language: English
• Published: AJMS 2018
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/27795/1/IF%206%201%202018%2012%2022.pdf; http://repo.uum.edu.my/27795/; http://www.ajms.co.in/sites/ajms2015/index.php/ajms/article/view/2873
• Institution: Universiti Utara Malaysia

The purpose of the study is to propose a research framework that examine the relationship between marketing capabilities, resources acquisition capabilities, risk management capabilities and opportunity recognition capabilities for achieving better SMEs performance. The study contributes to the body of knowledge by providing a framework for SMEs performance and moderating role of ORC. Similarly, the paper offers theoretical contributions by providing more understanding of the effect of MC, RAC, RMC and moderating effect of ORC on SMEs performance. Furthermore, the framework fills in the missing links, as the previous studies failed to sufficiently study MC, RAC, RMC and moderating effect of ORC in one study. It is expected that the study would provide deep, better understanding and improve strategic management practices in SMEs that is capable of generating sufficient competitive advantage and overall performance.Thereby, allowing owners, managers, government agencies NGOs and other stakeholders in the sector to enhance SMEs performance that can make tremendous contributions to the growth of employment, GDP, the balance of trade and export.