Marketing capabilities, resources acquisition capabilities, risk management capabilities, opportunity recognition capabilities and SMEs performance: A proposed framework

• Main Authors: Pulka, Buba Musa, Ramli, Azahari, Bakar, Muhammad Shukri
• Format: Article
• Language: English
• Published: AJMS 2018
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/27795/1/IF%206%201%202018%2012%2022.pdf; http://repo.uum.edu.my/27795/; http://www.ajms.co.in/sites/ajms2015/index.php/ajms/article/view/2873
• Institution: Universiti Utara Malaysia

The purpose of the study is to propose a research framework that examine the relationship between marketing capabilities, resources acquisition capabilities, risk management capabilities and opportunity recognition capabilities for achieving better SMEs performance. The study contributes to the bo...