The development of Mobile Japanese Halal Gamification (MJHG)

• Main Authors: Che Mat, Ruzinoor, Kazunori, Miyata, Ab. Rahman, Azman
• Format: Article
• Published: iJIM 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28157/; https://doi.org/10.3991/ijim.v14i17.16653
• Institution: Universiti Utara Malaysia

There are projected to be over 200,000 Muslim tourists will visit Japan due to expected Tokyo Olympics 2020. But the previous study showed that the level of understanding about Muslim needs such as Halal terms still low among Japanese people. There is a technique and approach such as gamification t...