The relationship between service quality and students’ satisfaction: A study at UUM U-Assist
The main purpose of this study is to investigate the relationship between service quality and students’ satisfaction at UUM U-Assist. Students’ satisfaction assessment is vital in determining service quality at UUM U-Assist. The study found significant relationship between the five dimensions of ser...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2020
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/28443/1/STMLGG%2001%2041%202020%20139-141.pdf http://repo.uum.edu.my/28443/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The main purpose of this study is to investigate the relationship between service quality and students’ satisfaction at UUM U-Assist. Students’ satisfaction assessment is vital in determining service quality at UUM U-Assist. The study found significant relationship between the five dimensions of service quality those are reliability, responsiveness, assurance, empathy and tangible) or SERVQUAL and students’ satisfaction. Such findings should help U-Assist make better strategic plan to enhance students’ satisfaction in particular and its overall performance in general. In general, the results indicated that all five dimensions of service quality were correlated with students’ satisfaction. |
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