The relationship between service quality and students’ satisfaction: A study at UUM U-Assist

• Main Authors: Basri Affandi, Nur Atiqah, Mohd Asaad, Mohd Norhasni
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28443/1/STMLGG%2001%2041%202020%20139-141.pdf; http://repo.uum.edu.my/28443/
• Institution: Universiti Utara Malaysia

The main purpose of this study is to investigate the relationship between service quality and students’ satisfaction at UUM U-Assist. Students’ satisfaction assessment is vital in determining service quality at UUM U-Assist. The study found significant relationship between the five dimensions of ser...