Student satisfaction towards Cultural and Arts Center (PBS) among College of Business (COB) Students in UUM

• Main Authors: Mahazi, Mohd Shafiq, Yaakob, Mazri
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2019
• Subjects: HD28 Management. Industrial Management
• Online Access: https://repo.uum.edu.my/id/eprint/28494/1/STMLGG%2011%202019%2094-103.pdf; https://repo.uum.edu.my/id/eprint/28494/
• Institution: Universiti Utara Malaysia

Customer satisfaction is an important and critical issue to ensure the comfort of its customers in an organization. Students act as a client to an educational institution has its own requirements that must be met by the management of the institution. The objective of this study was to determine the...