Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia
Generation Ys has become the main target market in Malaysia replacing the Baby Boomers and the Generation X. The number of Generation Ys traveling around the world is increasing. However, Generation Ys are hard to predict, as they expect new experiences to be provided by the hotels. Therefore, from...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29140/1/5thTHIC2017_69_77.pdf https://repo.uum.edu.my/id/eprint/29140/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |