Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia
Generation Ys has become the main target market in Malaysia replacing the Baby Boomers and the Generation X. The number of Generation Ys traveling around the world is increasing. However, Generation Ys are hard to predict, as they expect new experiences to be provided by the hotels. Therefore, from...
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2017
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my.uum.repo.291402023-02-01T00:29:15Z https://repo.uum.edu.my/id/eprint/29140/ Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia Pang, Shin Yun Ahmad, Rozila G Geography (General) Generation Ys has become the main target market in Malaysia replacing the Baby Boomers and the Generation X. The number of Generation Ys traveling around the world is increasing. However, Generation Ys are hard to predict, as they expect new experiences to be provided by the hotels. Therefore, from these factors, changes in terms of new initiatives are needed to seize this market. Improving quality of services will allow the organization to grow and survive in the competitive market. 2017 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/29140/1/5thTHIC2017_69_77.pdf Pang, Shin Yun and Ahmad, Rozila (2017) Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia. In: 5th Tourism and Hospitality International Conference, 27 September 2017, Malaysia Tourism Centre. |
| institution |
Universiti Utara Malaysia |
| building |
UUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Utara Malaysia |
| content_source |
UUM Institutional Repository |
| url_provider |
http://repo.uum.edu.my/ |
| language |
English |
| topic |
G Geography (General) |
| spellingShingle |
G Geography (General) Pang, Shin Yun Ahmad, Rozila Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia |
| description |
Generation Ys has become the main target market in Malaysia replacing the Baby Boomers and the Generation X. The number of Generation Ys traveling around the world is increasing. However, Generation Ys are hard to predict, as they expect new experiences to be provided by the hotels. Therefore, from these factors, changes in terms of new initiatives are needed to seize this market. Improving quality of services will allow the organization to grow and survive in the competitive market. |
| format |
Conference or Workshop Item |
| author |
Pang, Shin Yun Ahmad, Rozila |
| author_facet |
Pang, Shin Yun Ahmad, Rozila |
| author_sort |
Pang, Shin Yun |
| title |
Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia |
| title_short |
Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia |
| title_full |
Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia |
| title_fullStr |
Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia |
| title_full_unstemmed |
Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia |
| title_sort |
generation y’s expectation and perception towards hotels’ quality of services in malaysia |
| publishDate |
2017 |
| url |
https://repo.uum.edu.my/id/eprint/29140/1/5thTHIC2017_69_77.pdf https://repo.uum.edu.my/id/eprint/29140/ |
| _version_ |
1756687051753783296 |