Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior
Purpose - The purpose of this study is to compare the applicability of Theory), of Reasoned Action(TRA) and Theory of Planned Behavior (TPB) in predicting entrepreneurial intention atnong undergraduate students.Desigdmethodology - Data were collected from 121 undergraduate accounting students in Uni...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
ASEAN Universities Consortium of Enterpreneurship Education (AUCEE)
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/2973/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean_888.pdf http://repo.uum.edu.my/2973/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |