Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior

• Main Authors: Mohd Ariff, Arifatul Husna, Bidin, Zainol, Sharif, Zakiyah, Ahmad, Adura
• Other Authors: Ismail, Dahlan
• Format: Book Section
• Language: English
• Published: ASEAN Universities Consortium of Enterpreneurship Education (AUCEE) 2010
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/2973/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean_888.pdf; http://repo.uum.edu.my/2973/
• Institution: Universiti Utara Malaysia

Purpose - The purpose of this study is to compare the applicability of Theory), of Reasoned Action(TRA) and Theory of Planned Behavior (TPB) in predicting entrepreneurial intention atnong undergraduate students.Desigdmethodology - Data were collected from 121 undergraduate accounting students in Uni...