Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution

• Main Authors: Foo, Yen Sin, Ramely, Asmahany, Yusof, Noor Amalina, Ahmad, Rozila
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30597/1/8th%20ICSC%202023%2044-51.pdf; https://repo.uum.edu.my/id/eprint/30597/
• Institution: Universiti Utara Malaysia

In the wake of the global COVID-19 pandemic, QLIC Solution Sdn Bhd, led by founder and director Nick Tan Yeet Fhong, faced unprecedented challenges in the event industry. This teaching case delves into the remarkable journey of QLIC Solution as they strategically maneuvered through the crisis, transforming adversity into opportunities for growth. The case highlights Nick's decisive action, suspending operations and swiftly transitioning to virtual events to align with safety guidelines. As the pandemic unfolded, the company innovated its services, fostering a client-centric approach to accommodate budget constraints while maintaining quality. QLIC Solution's agility in embracing digital tools and hybrid engagement methods demonstrates its commitment to sustaining client relationships. The case underscores the significance of crisis management, showcasing QLIC Solution's ability to thrive amidst uncertainty. The company's resilient strategies, such as investing in employee training and forging collaborative partnerships, not only ensured survival but also elevated profitability. QLIC Solution's experience serves as a valuable reference for event managers, illustrating the importance of adaptability, innovation, and client-focused initiatives in navigating crises and redefining success in the event industry.