Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution

• Main Authors: Foo, Yen Sin, Ramely, Asmahany, Yusof, Noor Amalina, Ahmad, Rozila
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30597/1/8th%20ICSC%202023%2044-51.pdf; https://repo.uum.edu.my/id/eprint/30597/
• Institution: Universiti Utara Malaysia

In the wake of the global COVID-19 pandemic, QLIC Solution Sdn Bhd, led by founder and director Nick Tan Yeet Fhong, faced unprecedented challenges in the event industry. This teaching case delves into the remarkable journey of QLIC Solution as they strategically maneuvered through the crisis, tr...