Managing the Unmanageable: Crisis Management
This case study delves into the remarkable journey of QLIC Solution Sdn Bhd, an event management company led by its visionary founder, Nick Tan Yeet Fhong. The study explores the profound impact of the COVID-19 crisis on QLIC Solution's operations, the challenges faced during the pandemic, an...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30621/1/8th%20ICSC%202023%20298-310.pdf https://repo.uum.edu.my/id/eprint/30621/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | This case study delves into the remarkable journey of QLIC Solution Sdn Bhd, an event management
company led by its visionary founder, Nick Tan Yeet Fhong. The study explores the profound impact
of the COVID-19 crisis on QLIC Solution's operations, the challenges faced during the pandemic, and
the company's exceptional ability to adapt and innovate to thrive amid adversity. Additionally, the
research sheds light on the unexpected opportunities that arose from the crisis and how QLIC Solution's
proactive approach to crisis management brought added value to the event management industry. QLIC
Solution's resilience and resourcefulness not only allowed them to survive but also positioned them as
a saviour for other businesses seeking to rescale and upscale. The case study highlights the importance
of digital transformation, strategic partnerships, and reskilling in navigating crises and achieving
sustainable growth. QLIC Solution's journey serves as an inspiring example for businesses seeking to
embrace change, capitalise on emerging trends, and create a resilient and customer-centric approach in
an ever-evolving market landscape. |
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