Managing the Unmanageable: Crisis Management

• Main Authors: Ramely, Asmahany, Foo, Yen Sin, Mat Yusof, Noor Amalina, Ahmadd, Rozila, Tan, Nick Yeet Fhong
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Subjects: HD28 Management. Industrial Management
• Online Access: https://repo.uum.edu.my/id/eprint/30621/1/8th%20ICSC%202023%20298-310.pdf; https://repo.uum.edu.my/id/eprint/30621/
• Institution: Universiti Utara Malaysia

This case study delves into the remarkable journey of QLIC Solution Sdn Bhd, an event management company led by its visionary founder, Nick Tan Yeet Fhong. The study explores the profound impact of the COVID-19 crisis on QLIC Solution's operations, the challenges faced during the pandemic, an...