The Role of Web Store Stimuli on Customers' Impulse Buying Behaviour Through Brand Perception

• Main Authors: Abid, Muhammad Farrukh, Siddique, Junaid, Gulzar, Amir, Dar, Imran Bashir, Mazhar, Muhammad, Nadeem, Muhammad Umar
• Format: Article
• Language: English
• Published: UUM Press 2024
• Subjects: HB Economic Theory
• Online Access: https://repo.uum.edu.my/id/eprint/31210/1/IJMS%2031%2002%202024%20431-468.pdf; https://doi.org/10.32890/ijms2024.31.2.3; https://repo.uum.edu.my/id/eprint/31210/; https://e-journal.uum.edu.my/index.php/ijms/article/view/15074; https://doi.org/10.32890/ijms2024.31.2.3
• Institution: Universiti Utara Malaysia

In light of prevailing technological advancements, online shopping has become increasingly prevalent. A well-designed webpage interface, particularly in terms of visual appeal, has the potential to evoke customer emotions such as pleasure and arousal, thereby stimulating impulse buying among consume...