Conceptual framework for success drivers of NPD process
The literature emphasizes the great importance of new product development (NPD) for the continuing success of a business. Its contribution to the growth of companies, its influence on profit performance, and its role as a key factor in business planning have been well documented.The competitive envi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4125/1/sHA.pdf http://repo.uum.edu.my/4125/ http://cob.uum.edu.my/ictom |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |