The influence of electronic service quality on the performance of electronic customer relationship management (e-CRM) in Jordanian telecommunication industry

• Main Authors: Mohd Noor, Nor Azila, Al-Momani, Khalid
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: HD28 Management. Industrial Management; T Technology (General)
• Online Access: http://repo.uum.edu.my/4197/1/nOrZ.pdf; http://repo.uum.edu.my/4197/; http://cob.uum.edu.my/ictom
• Institution: Universiti Utara Malaysia

Customer relationship management is a strategy that can help companies to build long lasting relationships with their customers. Nowadays, the penetration of the internet has dramatically changed the situation because the internet is suitable for the incorporation of CRM applications. Thus, it has c...