Motivations for visiting and not visiting museums among young adults: A case study on UUM students
Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets that could provide desired return to the organisation, but difficult to access.In the contexts of museums in Malaysia, this potentially lucrative but...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4341/1/MOT.pdf http://repo.uum.edu.my/4341/ http://www.internationalconference.com.my/proceeding/icm2011_proceeding/000_000_ICM2011_Proceeding_Content.pdf |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |