Motivations for visiting and not visiting museums among young adults: A case study on UUM students

Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets that could provide desired return to the organisation, but difficult to access.In the contexts of museums in Malaysia, this potentially lucrative but...

全面介紹

Saved in:
書目詳細資料
Main Authors: Mokhtar, Muhammad Fauzi, Kasim, Azilah
格式: Conference or Workshop Item
語言:English
出版: 2011
主題:
在線閱讀:http://repo.uum.edu.my/4341/1/MOT.pdf
http://repo.uum.edu.my/4341/
http://www.internationalconference.com.my/proceeding/icm2011_proceeding/000_000_ICM2011_Proceeding_Content.pdf
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!
機構: Universiti Utara Malaysia
語言: English

相似書籍