Motivations for visiting and not visiting museums among young adults: A case study on UUM students

• Main Authors: Mokhtar, Muhammad Fauzi, Kasim, Azilah
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2011
• 主題: GV Recreation Leisure; HF Commerce
• 在線閱讀: http://repo.uum.edu.my/4341/1/MOT.pdf; http://repo.uum.edu.my/4341/; http://www.internationalconference.com.my/proceeding/icm2011_proceeding/000_000_ICM2011_Proceeding_Content.pdf
• 機構: Universiti Utara Malaysia

Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets that could provide desired return to the organisation, but difficult to access.In the contexts of museums in Malaysia, this potentially lucrative but...