Noteworthy characteristics of the marketing decisions in service industry of emerging economies: Cases of Romania and Malaysia
As a result of previous authors' research work and consulting experience, this paper presents some key aspects, specific to the relatively inexperienced management of the firms active in tourism and hospitality industry from emergent economies - such as that of Romania or Malaysia - and whether...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2007
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/5827/1/Ce1.pdf http://repo.uum.edu.my/5827/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |