Noteworthy characteristics of the marketing decisions in service industry of emerging economies: Cases of Romania and Malaysia

• Main Authors: Scarlat, Cezar, Kasim, Azilah
• Format: Book Section
• Language: English
• Published: Universiti Utara Malaysia Press 2007
• Subjects: G Geography (General); HB Economic Theory
• Online Access: http://repo.uum.edu.my/5827/1/Ce1.pdf; http://repo.uum.edu.my/5827/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109
• Institution: Universiti Utara Malaysia

As a result of previous authors' research work and consulting experience, this paper presents some key aspects, specific to the relatively inexperienced management of the firms active in tourism and hospitality industry from emergent economies - such as that of Romania or Malaysia - and whether...