Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia

• Main Authors: Zainol, Noor Azimin, Mohd Shariff, Nurhazani
• Other Authors: Kasim, Azilah
• Format: Book Section
• Language: English
• Published: Universiti Utara Malaysia Press 2007
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/5950/1/N.A.Z.pdf; http://repo.uum.edu.my/5950/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109
• Institution: Universiti Utara Malaysia

Safety and security have been a major issue and plays an important role in the travel industry.Travel risk perceptions and past travel experience have undoubtedly been proven to be among major factors contributing to future travel decision.The purpose of this study was to review the travel risk per...