A new paradigm of franchise definition: franchising vs. licensing
For this study, we will view definitions and types of franchising from two perspectives: the West and Malaysia.
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/83/1/amyazhar1.pdf http://repo.uum.edu.my/83/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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