The moderating effect of long-term orientation culture on the relationship between trust, personalization and customer satisfaction and loyalti: A proposed framework
Several studies in the field of relationship marketing (RM) have reported that trust and service personalization are significantly related to customer satisfaction and loyalty. Conversely, another set of studies have reported mixed findings.In the same vein, ample relational studies have argued that...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academ
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9141/1/T.pdf http://repo.uum.edu.my/9141/ http://dx.doi.org/10.6007/IJARBSS/v3-i9/194 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |