The impact of CRM dimensions on call center performance

• Main Authors: Abdullateef, Aliyu Olayemi, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
• 格式: Article
• 語言: English
• 出版: Dr. Sang H. Lee 2010
• 主題: T Technology (General)
• 在線閱讀: http://repo.uum.edu.my/9148/1/2.pdf; http://repo.uum.edu.my/9148/; http://ijcsns.org/

This research aims at developing a conceptual framework and valid prepositions on the impacts of Customer Relationship Management (CRM) dimensions on call center performance. The researchers primarily used qualitative approach that involves initial qualitative interview and detailed literature re...