The determinant factors of successful franchise business in Malaysia

• Main Authors: Mohd Harif, Mohd Amy Azhar, Chee, Hee Hoe, Hussin, Zolkafli, Md Isa, Filzah, Othman, Siti Norezam
• Format: Article
• Language: English
• Published: World Business Institute, Australia 2011
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/9414/1/A.pdf; http://repo.uum.edu.my/9414/; http://www.irbrp.com/
• Institution: Universiti Utara Malaysia

This paper presents the findings of a study in identifying the critical success factors of Bumiputra and non-Bumiputra franchisors in conducting their franchise business in Malaysia.The cross case study approach was used to analyse the data.Thirteen franchisors (six Bumiputra and seven non-Bumiputra...