Developing and Testing the Model of Factors Affecting Green Consumption Behavior
This research aims to find out and understand the factors that affect green consumption behavior of individual consumers, thereby developing the conceptual model and testing it. Based on the proposed model, a survey will be conducted with Hanoi consumers to verify the validity of the model and indic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ĐHQG
2016
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/12905 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | This research aims to find out and understand the factors that affect green consumption behavior of individual consumers, thereby developing the conceptual model and testing it. Based on the proposed model, a survey will be conducted with Hanoi consumers to verify the validity of the model and indicate the direction and level of correlation between variables (factors). The final goal is to provide practical recommendations for promoting green consumption in Vietnam |
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