Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, dest...
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| المؤلفون الرئيسيون: | , , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
ĐHKT
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repository.vnu.edu.vn/handle/VNU_123/13950 |
| الوسوم: |
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| المؤسسة: | Vietnam National University, Hanoi |
| اللغة: | English |
| الملخص: | Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty. |
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