Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model

Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, dest...

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Main Authors:	Hoang, Thu Huong, Dam, Dong Xuan, Nguyen, Thi Thuy Trang
Format:	Article
Language:	English
Published:	ĐHKT 2016
Subjects:	VNU Journal of Science Economics and Business
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/13950
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Institution:	Vietnam National University, Hanoi
Language:	English

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spelling	oai:112.137.131.14:VNU_123-139502020-06-26T09:20:15Z Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang VNU Journal of Science Economics and Business Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty. 2016-09-01T02:58:59Z 2016-09-01T02:58:59Z 2015 Article http://repository.vnu.edu.vn/handle/VNU_123/13950 en application/pdf ĐHKT
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
country	Vietnam
collection	VNU Digital Repository
language	English
topic	VNU Journal of Science Economics and Business
spellingShingle	VNU Journal of Science Economics and Business Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
description	Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty.
format	Article
author	Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang
author_facet	Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang
author_sort	Hoang, Thu Huong
title	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
title_short	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
title_full	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
title_fullStr	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
title_full_unstemmed	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
title_sort	measuring the relationship between behavioral intention and customer-based brand equity by using the structural equation model
publisher	ĐHKT
publishDate	2016
url	http://repository.vnu.edu.vn/handle/VNU_123/13950
_version_	1680964316808871936

Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model

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