Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, dest...
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oai:112.137.131.14:VNU_123-139502020-06-26T09:20:15Z Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang VNU Journal of Science Economics and Business Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty. 2016-09-01T02:58:59Z 2016-09-01T02:58:59Z 2015 Article http://repository.vnu.edu.vn/handle/VNU_123/13950 en application/pdf ĐHKT |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
VNU Journal of Science Economics and Business |
| spellingShingle |
VNU Journal of Science Economics and Business Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model |
| description |
Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty. |
| format |
Article |
| author |
Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang |
| author_facet |
Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang |
| author_sort |
Hoang, Thu Huong |
| title |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model |
| title_short |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model |
| title_full |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model |
| title_fullStr |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model |
| title_full_unstemmed |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model |
| title_sort |
measuring the relationship between behavioral intention and customer-based brand equity by using the structural equation model |
| publisher |
ĐHKT |
| publishDate |
2016 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/13950 |
| _version_ |
1680964316808871936 |