Commodification of hospitality: The localized process of constructing ethnic tourist market and identity in Mai Chau, northwest upland of Vietnam

• Main Author: Choowonglert, Achariya
• Other Authors: Việt Nam học – Kỷ yếu hội thảo quốc tế lần thứ tư
• Format: Conference or Workshop Item
• Language: Vietnamese
• Published: H. : ĐHQGHN 2017
• Subjects: Hospitality; Tourist market; Việt Nam
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/20717
• Institution: Vietnam National University, Hanoi

This study highlights the integration local culture into tourism business in the context of global tourist market. In market construction, people are actively manipulating tourism instead of just coping and negotiating with global forces. Local people are able to turn global forces into “localized process”, which can be seen through their construction of identity as “entrepreneur”. This study then represents an attempt to point out how these processes reconstruct the contemporary identity of the White Tai in the contemporary world.