Commodification of hospitality: The localized process of constructing ethnic tourist market and identity in Mai Chau, northwest upland of Vietnam

This study highlights the integration local culture into tourism business in the context of global tourist market. In market construction, people are actively manipulating tourism instead of just coping and negotiating with global forces. Local people are able to turn global forces into “localized p...

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Bibliographic Details
Main Author: Choowonglert, Achariya
Other Authors: Việt Nam học – Kỷ yếu hội thảo quốc tế lần thứ tư
Format: Conference or Workshop Item
Language:Vietnamese
Published: H. : ĐHQGHN 2017
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Online Access:http://repository.vnu.edu.vn/handle/VNU_123/20717
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Institution: Vietnam National University, Hanoi
Language: Vietnamese

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