Expectations and Satisfaction of Chinese Tourists Toward Thailand Tourism Management

• المؤلف الرئيسي: Choibamroong, Therdchai
• التنسيق: text
• منشور في: Animo Repository 2017
• الموضوعات: tourism management; Thai tourism; satisfaction; expectation; Chinese tourists; importance–performance analysis
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/apssr/vol16/iss3/4; https://animorepository.dlsu.edu.ph/context/apssr/article/1094/viewcontent/3_20RA_Choibamroong_20032017.pdf
• المؤسسة: De La Salle University

Since the main goal of tourism is to run a business responding to customer needs, tourist expectations and satisfaction are deemed two main components measuring the quality of tourism. This study compares the expectations and satisfaction of Chinese tourists toward tourism services in Thailand. The...