Expectations and Satisfaction of Chinese Tourists Toward Thailand Tourism Management

• Main Author: Choibamroong, Therdchai
• Format: text
• Published: Animo Repository 2017
• Subjects: tourism management; Thai tourism; satisfaction; expectation; Chinese tourists; importance–performance analysis
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol16/iss3/4; https://animorepository.dlsu.edu.ph/context/apssr/article/1094/viewcontent/3_20RA_Choibamroong_20032017.pdf
• Institution: De La Salle University

Since the main goal of tourism is to run a business responding to customer needs, tourist expectations and satisfaction are deemed two main components measuring the quality of tourism. This study compares the expectations and satisfaction of Chinese tourists toward tourism services in Thailand. The...