Process-based Strategic Planning
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core i...
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2017
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oai:112.137.131.14:VNU_123-260412020-06-15T03:56:15Z Process-based Strategic Planning Grünig, Rudolf Gaggl, Richard Business & Management Developing Development of strategic planning Strategic planning 658.4 A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material. 2017-04-11T03:08:51Z 2017-04-11T03:08:51Z 2008 Book 978-3-540-68579-1 http://repository.vnu.edu.vn/handle/VNU_123/26041 en 370 p. application/pdf Springer |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Business & Management Developing Development of strategic planning Strategic planning 658.4 |
| spellingShingle |
Business & Management Developing Development of strategic planning Strategic planning 658.4 Grünig, Rudolf Gaggl, Richard Process-based Strategic Planning |
| description |
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material. |
| format |
Book |
| author |
Grünig, Rudolf Gaggl, Richard |
| author_facet |
Grünig, Rudolf Gaggl, Richard |
| author_sort |
Grünig, Rudolf |
| title |
Process-based Strategic Planning |
| title_short |
Process-based Strategic Planning |
| title_full |
Process-based Strategic Planning |
| title_fullStr |
Process-based Strategic Planning |
| title_full_unstemmed |
Process-based Strategic Planning |
| title_sort |
process-based strategic planning |
| publisher |
Springer |
| publishDate |
2017 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/26041 |
| _version_ |
1680963481587679232 |