Analytical CRM
286p.
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| Format: | Book |
| Language: | English |
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Springer
2017
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/28328 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
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oai:112.137.131.14:VNU_123-283282020-05-13T01:41:32Z Analytical CRM Wübben, Markus Business Economics 286p. The ever-increasing amount of individual-level customer data generated by loyalty programs opens new perspectives for customer relationship management (CRM). Yet, recent analyses have shown that a huge fraction of CRM projects fail to deliver the good at the bottom line. One of the main reasons for this dilemma is that these data require advanced analytical processing to fully leverage their potential (“analytical CRM”). Research and practice are still in its early stages with respect to analytical CRM. 2017-04-14T02:13:13Z 2017-04-14T02:13:13Z 2009 Book 9783834912787 http://repository.vnu.edu.vn/handle/VNU_123/28328 en 262 p. application/pdf Springer |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Business Economics |
| spellingShingle |
Business Economics Wübben, Markus Analytical CRM |
| description |
286p. |
| format |
Book |
| author |
Wübben, Markus |
| author_facet |
Wübben, Markus |
| author_sort |
Wübben, Markus |
| title |
Analytical CRM |
| title_short |
Analytical CRM |
| title_full |
Analytical CRM |
| title_fullStr |
Analytical CRM |
| title_full_unstemmed |
Analytical CRM |
| title_sort |
analytical crm |
| publisher |
Springer |
| publishDate |
2017 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/28328 |
| _version_ |
1680965880444354560 |