Lexical reiteration in the language of ICT product advertisements: A comparative study in English and Vietnamese

• Main Author: Dương, Bích Thuận
• Other Authors: Kiều, Thị Thu Hương
• Format: Theses and Dissertations
• Language: English
• Published: University of Languages and International Studies 2017
• Subjects: Tiếng Anh; Tiếng Việt; Từ vựng; Ngôn ngữ quảng cáo; Quảng cáo
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/39941
• Institution: Vietnam National University, Hanoi

Along with the rapid development of social economy in general and the mass media in particular, we are exposed to numerous advertising messages anytime anywhere. Thus, it is necessary for us to catch the exact message that the advertiser wants to convey in (...)