A study on mataphorical expressions in English advertising slogans from the semantic approach = Nghiên cứu các biểu thức ẩn dụ sử dụng trong các khẩu hiệu quảng cáo bằng tiếng Anh từ phương diện ngữ dụng học. M.A Thesis Linguistics: 60 22 15
Chapter I: Theoretical background: metaphors and the use of metaphors in advertising. Chapter II: An analysis on metaphor exploitation in advertising slogans. Chapter III: Results and findings. Chapter IV: Summary and conclusion.
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| Format: | Theses and Dissertations |
| Language: | English |
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University of Languages and International Studies
2017
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/40359 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | Chapter I: Theoretical background: metaphors and the use of metaphors in advertising. Chapter II: An analysis on metaphor exploitation in advertising slogans. Chapter III: Results and findings. Chapter IV: Summary and conclusion. |
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