A study on mataphorical expressions in English advertising slogans from the semantic approach = Nghiên cứu các biểu thức ẩn dụ sử dụng trong các khẩu hiệu quảng cáo bằng tiếng Anh từ phương diện ngữ dụng học. M.A Thesis Linguistics: 60 22 15

Chapter I: Theoretical background: metaphors and the use of metaphors in advertising. Chapter II: An analysis on metaphor exploitation in advertising slogans. Chapter III: Results and findings. Chapter IV: Summary and conclusion.

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Bibliographic Details
Main Author: Nguyễn, Thị Chi Mai
Other Authors: Nguyễn, Xuân Thơm
Format: Theses and Dissertations
Language:English
Published: University of Languages and International Studies 2017
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/40359
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Institution: Vietnam National University, Hanoi
Language: English
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