FACTORS INFLUENCING CUSTOMERS’ CHOICE OF BANK
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Khoa Quốc tế
2017
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/60510 |
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| Institution: | Vietnam National University, Hanoi |
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oai:112.137.131.14:VNU_123-605102017-11-27T20:06:10Z FACTORS INFLUENCING CUSTOMERS’ CHOICE OF BANK Pham, Thu Hai Bank Selection Criteria Customers Banks Banking Service Bank Selection Decision: Factors Influencing customer choice of bank p. 58 Banking has remained a fast growing sector in Vietnam for the past few years. Almost all commercial banks are aware that their existence and development depend on customer acquisition and always try to take care of customers in different ways as much as they can. In the first place, it is important for banks to understand why and how a customer decides to choose a bank among others in the vicinity. In this sense, it is essential to identify the factors that affect customers’ selection of banks. In this study, I investigated the criteria that customers take into account when choosing a bank. Furthermore, I found out how customers rank the factors based on their importance level. Ialso intended to present an analysis of gender differences in the relative importance of choice criteria in respect of selecting a bank and to elicit the opinion of bank customers on any extra services needed to be offered by banks. Upon conducting a survey, both quantitative and qualitative methodologies have been used to interview 201 customers in Hanoi from a variety of occupations and income levels. These findings of studylet out that the most two important bank selection criteria for customers are “convenience” and “service provision” for the entire customers while “brand name” is the second most important factor that influences male customers’ behavior. Meanwhile, the least two important factors of bank selection for customers are “financial benefits or technology”, “high ranking or reputation” and “promotion strategy”. It is recommended that the information may be a very useful method for bank managers to research important decision making problems like choices of bank (Wmariam G., 2011) 2017-11-27T08:01:15Z 2017-11-27T08:01:15Z 2017 Thesis http://repository.vnu.edu.vn/handle/VNU_123/60510 en FBA7; application/pdf Khoa Quốc tế |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Bank Selection Criteria Customers Banks Banking Service Bank Selection Decision: Factors Influencing customer choice of bank |
| spellingShingle |
Bank Selection Criteria Customers Banks Banking Service Bank Selection Decision: Factors Influencing customer choice of bank Pham, Thu Hai FACTORS INFLUENCING CUSTOMERS’ CHOICE OF BANK |
| description |
p. 58 |
| format |
Theses and Dissertations |
| author |
Pham, Thu Hai |
| author_facet |
Pham, Thu Hai |
| author_sort |
Pham, Thu Hai |
| title |
FACTORS INFLUENCING CUSTOMERS’ CHOICE OF BANK |
| title_short |
FACTORS INFLUENCING CUSTOMERS’ CHOICE OF BANK |
| title_full |
FACTORS INFLUENCING CUSTOMERS’ CHOICE OF BANK |
| title_fullStr |
FACTORS INFLUENCING CUSTOMERS’ CHOICE OF BANK |
| title_full_unstemmed |
FACTORS INFLUENCING CUSTOMERS’ CHOICE OF BANK |
| title_sort |
factors influencing customers’ choice of bank |
| publisher |
Khoa Quốc tế |
| publishDate |
2017 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/60510 |
| _version_ |
1680962690727542784 |