THE FACTORS AFFECT CONSUMER PURCHASING BEHAVIOR OF VIETNAMESE BRANDED COFFEE PRODUCTS IN HANOI CITY

• المؤلف الرئيسي: Pham, Thu Hien
• مؤلفون آخرون: Pham, Thi Lien
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: Khoa Quốc tế, ĐHQGHN 2019
• الموضوعات: Vietnamese coffee; buying behavior; affecting factors; impact
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/67911
• المؤسسة: Vietnam National University, Hanoi

Strongly development of the coffee industry shows vital role of this beverage in the our daily life. Vietnam is in the top five Asian countries for coffee consumption per capita after Japan, South Korea and Thailand. With population of over 90 million people, it has a difference in the coffee cultu...