THE FACTORS AFFECT CONSUMER PURCHASING BEHAVIOR OF VIETNAMESE BRANDED COFFEE PRODUCTS IN HANOI CITY
Strongly development of the coffee industry shows vital role of this beverage in the our daily life. Vietnam is in the top five Asian countries for coffee consumption per capita after Japan, South Korea and Thailand. With population of over 90 million people, it has a difference in the coffee cultu...
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
Khoa Quốc tế, ĐHQGHN
2019
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67911 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |